National Day Celebrations = Fresh Marketing Opportunities
The New Year is here and whether you’re diving in or still drafting your own written marketing plans, be sure to take a big-picture look at the full year ahead. We put together this list of ideas and seasonal events to help you plan out your promotional marketing initiatives.
We recommend planning for your seasonal promotions and events at least 2-3 months in advance, if not sooner. We know it doesn’t always happen that way…but starting to discuss a yearly plan with your colleagues now can help you mitigate rush fees and reduce stress up against tight deadlines later in the year.
January
(Prepare for these themes and products in November / December or sooner)
View January Monthly Observations Here
Fitness + Nutrition
Productivity / New Year’s Resolutions (calendars, planners, organizational tools, office items)
Martin Luther King Jr. Day (1/16)
National Chocolate Cake Day (1/27)
Tax preparation (Pocket folders, document pouches, financial / bookkeeping tools)
Travel / Vacation planning / Cruises / Resorts (calendars, photo frames, document pouches)
Weddings / Wedding Expos (calendars, planners
Employee recognition (awards, certificate folders, branded gifts, apparel)
National Blood Donor Month
February
(Prepare for these themes and products in December / January or sooner)
View February Monthly Observations Here
Groundhog Day (2/2)
National Women Physicians Day – (2/3)
Valentine’s Day (2/14)
Presidents Day – Third Monday in February
Black History Month
National Heart Month
Browse more February holidays here.
March
(Prepare for these themes and products in January / February or sooner)
View March Monthly Observations Here
Mardi Gras (3/5)
St. Patrick’s Day (3/17)
National Employee Appreciation Day – First Friday in March
Daylight Saving Time – Second Sunday in March
April
(Prepare for these themes and products in February / March or sooner)
View April Monthly Observations Here
April Fool’s Day (4/1)
Passover (4/19-4/27)
National Siblings Day – 4/10
Easter (4/21/19)
Earth Day (4/22)
Administrative Professionals’ Day (Last Wednesday in April)
Promotional Products Work! Week – (May 13 – 17, 2019) advocate for the promo industry
Weddings
Baseball
May
(Prepare for these themes and products in March / April or sooner)
View May Monthly Observations Here
May Day (5/1)
Graduation season – college, high school – (save the dates, programs, cards, invitations, mailers, photo folders)
College enrollment
Prom
Cinco De Mayo (5/5)
Mother’s Day (5/12)
Memorial Day (5/27)
Weddings
Youth sports
Baseball / summer sports
June
(Prepare for these themes and products in April / May or sooner)
View June Monthly Observations Here
Farmers Markets (eco-friendly reusable shopping bags, recycled products, farm to table, “shop local”)
End of the school year
Father’s Day (6/16)
Weddings
July
(Prepare for these themes and products in May / June or sooner)
View July Monthly Observations Here
Independence Day (July 4) – USA-made products, parade giveaways, patriotic, red white and blue
National Hawaii Day (July 5)
National Tattoo Day ( 7/17)
National Intern Day (Fourth Thursday in July)
Summer camps (YMCA, park district)
August
(Prepare for these themes and products in June / July or sooner)
View August Monthly Observations Here
National CBD Day (8/8)
National Leathercraft Day (8/15)
Back to school
Football kickoff & + fall sports
September
(Prepare for these themes and products in July / August or sooner)
View September Monthly Observations Here
Labor Day (1st Monday in September)
National Dog Week: 22-28
National Fruit and Veggies Month
Self Improvement Month
Women’s Friendship Month
Harvest Season
Football + fall sports
October
(Prepare for these themes and products in August / September or sooner)
View October Monthly Observations Here
National Hair Day (10/1)
Yom Kippur (10/8-10/9)
Fall Festivals
Fall events at the pumpkin patch, apple orchard, or haunted house
Election season / voting / political awareness
Halloween / Samhain / Costume Parties
November
( Prepare for these themes and products starting August, September, October or sooner)
View November Monthly Observations Here
Thanksgiving
Veteran’s Day (11/11)
December
( Prepare for these themes and products starting July, August, September, October or sooner)
View December Monthly Observations Here
National Lager Day (12/10)
National App Day (12/11)
Christmas
Hanukkah
New Year
National Drunk & Drugged Driving (3D) Prevention Month
National Human Rights MonthProductivity / New Year’s Resolutions
Want to do something different? National Day Calendar is a great online resource to use when looking for creative new campaign ideas. Beyond the widely recognized holidays and mainstream seasonal events, there are also some more fun and obscure ones, like these…
National Science Fiction Day– Jan 2nd
National Thank a Mail Carrier Day – Feb 4th
National Read Across America Day (Dr. Seuss Day) – March 2nd (If on Weekend, Moves to Closest School Day)
National Peanut Butter and Jelly Day – April 2nd
National Space Day – First Friday in May
National Yo-Yo Day – June 6th
National Pina Colada Day – July 10th
National Roller Coaster Day – August 16th
National Wildlife Day – September 4th
National Live Creative Day – September 14th
National Techies Day – October 3rd
National Stress Awareness Day – First Wednesday in November
Special Education Day – December 2nd
Campaign ideas for all year round:
Do you host or sponsor any of the following types of events? Have you been satisfied with your results in past years? Would you like to get more brand exposure, capture more leads, drive more web traffic or social media engagement? Plan a smart promotion around your goal.
Corporate Anniversaries
Golf Tournaments
Employee Appreciation Celebrations
Fundraisers, banquets and Galas
Birthdays and retirement events
Bar/ bat mitzvahs
Quinceaneras
Award ceremonies + recognition
Trade shows & conventions
Sales meetings
Class reunions
Annual town festivals
Local chamber business events
Small business association meetings
Networking events
We hope these event ideas help you better plan your most important yearly promotions. Don’t try to tackle them all – prepare a list of 3-5 events that will resonate most based on your values, customer base, sales cycle and company culture. Don’t be afraid to part ways with stale, old, overdone promotions, and replace them with fresh, innovative marketing celebrations! The Logotology Team is ready to partner with you!